Thursday, October 19, 2006

Google Adwords

Google Adwords 101:
By John Caldecott.

Google is one of the most popular things out there in the Internet.

Google dominates the field of search engines. According to a recent study, Google is responsible for generating more than 70% of the clicks to web pages that are searched through search engines.

Google has also devised a way to be able to put Internet marketing through a whole different level. Because of its market dominance, it has the capability to be able to set up a new pay-per-click system which aims at matching sellers and buyers.

Google has developed what is not referred to as the Google Adwords.

What is Google Adwords?

Google Adwords is one of the most promising advertising opportunities that abound in the Internet arena.

It is a pay-per-click system that advertises websites which have the highest bids for a certain search word or phrase.

If one would look at the window of an Internet browser and search something on the Google search engine, he will notice a section containing “sponsored links” at the right-hand side of the screen.

These are the Adwords advertisements.

These are websites which pay to be shown whenever a certain phrase or word is searched through Google.


Business bid for their preferred keywords when they use the Adwords system.
For example, a business that is engaged in selling laptops may opt to bid for search phrases such as “laptops for sale” “cheap notebooks” if they are applicable to their products.

Bidding in the Google Adwords system to get the prime spots is primarily based on two factors: the click-thru-rate and the amount of the bid.
The amount of the bid will depend on the bidder himself.
Bids can go as low as a nickel per click up to fifty dollars per click.
The bidder must know how much to spend because the system charges the bidding price whenever the website is clicked through the Adwords system.
Another factor is the click-thru-rate, or the rate by which people are clicking the website. Usually, the top three sites that are shown on the Adwords screen are the most popular and have the highest bids.

How to Engage in Adwords:

If one is looking into using the Google Adwords system as an advertising tool, he can read the guidelines and the terms of conditions through the Google website.

There are a few steps which we could tackle on how to start using Google Adwords.

The first step is account creation.
Google will guide you through this process.
However, there are several things that one should take into consideration when creating an account.

He should take into mind the different strategies that he would want to employ right from the start in terms of the selection of key words and the combinations of these words to be able to maximize the returns from engaging in this endeavor.

He should also target the right market in terms of selecting the right language and countries which he would want his ads to appear.
If one is selling products which would be of no use for citizens of other countries or if the option of exporting the products is not available, he might as well stick with his own country.
He wouldn’t want to get charged by generating clicks from people who do not belong to the target market.

The creation of an Adgroup is also a basic step in using the Google Adwords system.
One should be able to conceptualize and design an enticing advertisement and select the right combination of keywords.


Google will ask an advertiser what he would want to put in his advertisements.

The advertisement should contain a title line and a body.

The title line is composed of a maximum of 25 characters and the body should contain a maximum of two lines which contain 35 characters each.

The real challenge in designing advertisements for Google Adwords is to effectively attract customers and get them to click the website.

A concise but striking advertisement is particularly efficient in getting the attention of the surfers.


When a prospective customer clicks a website through the Google Adwords screen, a continuous set of efforts should be taken.
The link in the Adword should not necessarily be the home page of a website but should be a web page wherein he can find information that is important to him.
The link, perhaps, can be the “products” section of the website.

These are just some of the basic things that one must be able to digest to get a general feel of what Google Adwords is all about.
One must be diligent in studying the different aspects of this system to be able to get the most out of it.

More Adword related Articles:

Pay Per Click:

Godbless, John Caldecott.

PS. How to Make Money selling Other Peoples Products
- at Zero Cost!

Monday, February 20, 2006

Adsense Article -Work from home

So, the basic breakdown is, the more links pointing to your website, the higher up the search engines will rank your website.

More importantly though is getting those High PR websites linking back to yours.
The question at hand is... "How can I get those High PR links without having to buy High PR links and/or spend countless hours surfing the web for link partners with the possible potential of being denied?"

And as webmasters, we can not afford to waste time, especially if your starting out on a part time basis.

We must utilize every minute we can to getting the most out of our efforts.

So with that being said, I'm going to reveal to you the 'Back Door' strategy I use for getting those High PR links to your website Absolutely FREE and have them begging you to come back.
And the cool thing is this can be done following these 3 steps I'm about to mention so pay attention because if you do just this, you will not only get hundreds of backlinks to your website, you'll also get hundreds, if not thousands of Targeted visitors to your website at the same time...
...all for FREE!

Are you ready?

Good, because I am.

Step 1. First you must write an Article.

The first step is to write an related article about your Product or Service that draws the reader in and gets them to click through to your website once they finish reading it to find out more about you and your Product or Service.

Now, your probably wondering why you have to write an article.

Well, it's real simple actually because what do you get to put at the end of your article?
Your 'Resource Box' with your website information and most important of all... your URL pointing back to your website.

So when someone chooses to publish your article in their newsletter or on their website, blog or article directory, they MUST add your 'Resource Box' with your website information and URL.
I know some of you are saying... "I don't know how to write an article" ... well, your not alone.
Here are a few resources I've put together for you so you can get the basic idea of How-To structure your articles with ease or get someone else to write them for you.

The first is an article I wrote called... THE 7 Step Formula For Writing POWERFUL Articles In Less Than An Hour.

It will show you How-To structure your articles for easy writing.

The second resource is - -
which is basically a place where you can go and submit a project by category and freelance writers, etc. will then bid on your project.

You pick the winner and you set the budget.

This will get you started in the right direction.

Remember, your article is the Nuts and Bolts of this 'Back Linking' strategy, so make sure you put some effort into it to get it as much exposure as possible.

Step 2. Submit your article to Article Directories.

This is the next step and an important one at that because this is where your article or articles are going to get picked up by website owners and/or ezine publishers who are in constant need of fresh, quality information to feed their audiences hunger for information.

There are literally hundreds of Article Directories out there and thousands of ezine publishers looking for quality content on a daily basis. And if they choose your article for publication, they must include your 'Resource Box' with your websites information and URL.

It's all about the numbers. The more Article Directories and websites you submit your articles to, the more potential Backlinks you'll get to your website.

And since Article Directories have recently adopted RSS (Real Simple Syndication) technology into the mix your articles will even get More mileage without you lifting a finger, creating even more Backlinks to your website.

More on RSS in a minute.

Are you starting to see the Power behind writing your own articles.
I hope so.

Step 3. Create your own RSS Feed for your articles.

This last step is a very Powerful step as well.

What you need to do is set up your own RSS Feed for your articles.

Now, if you don't know what RSS is here's the basic definition...

RSS is by definition - an acronym for 'Real Simple Syndication' or 'Rich Site Summary', and the .XML extension is the format used for distributing your news headlines via the Web, which is known as 'Syndication.

'Syndication' is where the TRUE power of RSS is unleashed, getting your message or information across the web in an INSTANT to websites, subscribers and/or readers who subscribed to your RSS Feed.

The easiest way for you to do this is to set up your own Blog either through... -

Or through... -

Wordpress is a little more advanced so I recommend if you don't have alot of experience with Blogs or installing scripts that you go set up a Blogger blog which will only take you less than 5 minutes to do.

I'm just giving you some options, that's all.

Once you've set up your Blog the only thing left for you to do is add you articles.
TIP: Make sure you hyperlink your URL and use Anchor Text with your most targeted keywords.

By doing this the Search Engine spiders will rank your website higher under that keyword term you specify in your Anchor Text.

After you've added your articles all you have to do now is submit your new RSS Feed to RSS Directories and RSS Search Engines.

Here's a few resources for you to get started with.

Ping-O-Matic -

RSS Top 55 -

That's it.

Now I know I dumped alot of information on you within this article so just take it Step-By-Step because once you implement it properly it will benefit you for years to come with Backlinks to your website and FREE targeted traffic via the Search Engines, Website Owners and eZine Publishers.

More Adword related Articles:

Pay Per Click

Godbless, John Caldecott.

PS. How to Make Money selling other Peoples Products??

Work from home and Make Money!

You are in Danger of losing your Savings if you don’t Read this!
Find out about the frightening facts regarding most “Work from Home”
Opportunities and which opportunities are legitimate.

February 19 2006 From the desk of James Jackson.

The internet is filled with “Work from Home” opportunities. Your
local newspaper is plastered with advertisements for home business
opportunities. You turn on your radio to hear another testimonial of
how a person who was in debt became a multimillionaire overnight.
The notion of working from home seeps into your mindset. You have
resisted starting your own home business for a variety of reasons,
but you can no longer resist the incentive of easy money, especially
when your corporate boss has you working on another mindless report,
you think “Hey! I HAVE to find happiness through a work from home
business! Where do I sign up?”
The good news is that a home based business can be very lucrative.
You can set your own hours which gives you the flexibility to spend
time with your children. Plus, the profits are virtually limitless
as long as you put forth the effort in a well informed manner.
Jumping into a home based business can be the best life choice you
have ever made.
Home based businesses come in a variety of forms from stock
investing to Internet marketing. You could create an online home
based business built around what you are passionate about. This is
where you need to be careful – while you are passionate about your
business you need to be level headed about the way you go about
starting your business. Why? The sad truth is that 99% of the “Work
from Home” opportunities you see on the on the internet, TV,
newspaper, and hear on the radio are scams. Scams with a capital
We are ingrained to expect people to be honest and have our best
interests at heart. This couldn’t be farther from the truth for most
of these programs. The fraudulent businesses prey upon our emotions
and drain our bank account. I know people that have lost their
precious savings because of poor judgment. Don’t let this happen to
When I started a work from home business I decided that I was going
to investigate several different programs and companies to root out
the legitimate businesses (yes, there definitely are some legitimate
businesses!) from the dishonest businesses. My findings shocked me,
but I did find a solution. The solution has made me thousands of
dollars in profits.
My investigation included being a “Work from Home” program gumshoe.
I made contact with “Work from Home” businesses through their
websites. I scoured the Internet to find as many “Work from Home”
businesses as possible. I pretended that I was interested in
becoming part of their program. This didn’t catch their attention
right away so I tried a more extreme tactic. I explained that I was
interested in actually buying their business entirely. Wow! Did that
bring a reaction! Suddenly they were interested in talking to me and
allowed me to review their website inside and out. (You could never
get access like this just by joining their site.) This allowed me to
investigate whether the opportunity was legitimate or just bogus
I was dismayed at the number of programs that had poor business
models, old information, and broken links on their website, a
pathetic help section, and no sign of customer support. If I had
paid for this program I would have been devastated to find this lack
of resources and definitely wouldn’t be able to rake in the big
money like they claimed. Guess what percentage of the businesses I
investigated was similar to this business? 99%! Yes, 99%.
The owners of these businesses didn’t care that their programs were
lacking because they already had your money. They had taken
advantage of you.
Not all “Work from Home” businesses are a scam. Remember that 1%?
Well, I’ve done the investigative work for you to find the BEST home
based business opportunities. These businesses are not only
legitimate, but WILL be profitable for you. I found these websites
by contacting many happy clients that will attest to the benefits of
this program. These testimonials were not coerced, nor were the
happy clients compensated for their time. They truly believe in the
program they have chosen.
There are two “Work from Home” businesses I recommend which include:

• Type at Home• •Fill out Surveys•

You will be charged a minimal fee to get started in these programs,
but it is well worth it. Plus, extensive support is available to get
your business up and running.

You need to act as soon as possible
because I have heard from reliable sources that these two businesses
are becoming popular.

Other people have discovered the profitability
of these companies and want a piece of the pie. Therefore, you need
to act quickly to secure your spot because the open spaces are
I hope that I have helped set you on the right course to a
profitable home based business. I did all the detective work for you
so you don’t have to waste time and your hard earned cash dealing
with dishonest programs. Take advantage of the two programs I have
mentioned and start your Successful Home Business Today!
Wishing you a profitable year!
James JacksonBusiness Detective
Here are the two links you need for the recommended programs